Product Marketing Manager

Full Time
Remote / Yorkshire
30,000 - 40,000
Contact: James Cawkwell

About Us

Our award-winning student engagement platform was co-designed in sector with one of the leading UK universities in social mobility, and whose mission to provide an equality of opportunity for all is central to everything they do, values that our entire community share and that have underpinned everything about Solutionpath from the construct of our organisation to the design of our products.

If you want to join a diverse and closely knit team who are loved by our customers and partners alike then please get in touch as we would love to hear more about you…Our StREAM product is unique in the market with exceptional customer advocacy and supported by a wealth of customer outcomes, empirical evidence, and research.

StREAM [our product] uses unique algorithms to produce a simple engagement score that creates a better understanding of student engagement to support meaningful, transparent, and measured interventions for students and their teaching institutions, and that enables students to self-reflect and take control of their own learning journey.

If you want to be part of something incredible, and make a difference to future generations of learners, read on.

About you

You will share our vision to develop products that help every student realise their full potential, and you will help us realise this vision by consistently delighting our client users.

We want to hear from you if:

  • you are a Product Marketing Manager who coordinates market research and analysis to inform product development and innovation, ideally in an Education sector or similar setting.
  • you have experience of working with B2B SaaS technology solutions.
  • you have excellent knowledge and experience creating strategic messaging and positioning to attract a target audience.

About the opportunity

Solutionpath is in an exciting stage of growth. Having established a strong market position in the UK, we look to expand into new markets through product development, partner integration and innovation.

To support these advancements, we have created a brand-new position for an experienced Product Marketer to help shape our product strategy. As Product Marketing Manager you will work directly with the product and marketing teams, across the wider business and partner relations to help direct product development and adoption through market research, GTM initiatives and by articulating and communicating our product value. The role may also include occasional national travel upon a return to ‘normal’.

About the Job

  • Coordinate market research and analysis on existing customers, prospective personas, new markets, and the competition to inform product development and innovation.
  • Go-To-Market owner for new products, new features and verticals.
  • Create strategic messaging and positioning to attract our target audience, clearly communicating our USP (ability to simplify complex ideas).
  • Communicate the vision and value of new products to the sales team and develop sales materials that facilitate the selling process.
  • Support the sales (enablement) and marketing team with content creation for lead generation, product promotion campaigns and determine the most appropriate assets to use (videos, case studies, guides, blogs etc).
  • Inform product pricing strategy.
  • Devise partner enablement strategy and create assets to promote partner product development.
  • Keep the website product pages up to date and contribute to key messaging and positioning throughout the website.
  • Promote product messaging at conferences and events (presentations and demonstrations).
  • Help to build internal process and procedures that support best practice.
  • Contribute to marketing strategy, planning and reporting.

About your skills and experience


  • 3+ years in a product marketing role.
  • Experience of working with B2B SaaS technology solutions.
  • A degree (or equivalent) in a Marketing discipline.
  • Enjoy working as part of cross functional teams to deliver successful results.
  • Very strong communications and interpersonal skills.
  • Confident, motivated and ambitious (willing to suggest new ideas and try new things).
  • Organised and able to manage own workload.
  • A passion for marketing, technology, and student success.
  • Able to work to deadlines.
  • Able to regularly commute to Leeds City Centre.


  • Experience in the education sector.
  • EdTech background.

We Value

Service Excellence. Support the mission. Learn from experience and share it. Innovate with and on behalf of clients. Act with purpose. Bring enthusiasm to all you do. Imagine what could be.

Problem Solving. Make the difference. Take the Initiative. Embrace the challenge. Solve the Problems. Deliver the results. Celebrate success and have fun along the way.

Teamwork. Collaborate and challenge one another to get the best out of us. Trust and be trustworthy. Leverage strengths and value differences. Build relationships.

Our Benefits

  • Competitive salary.
  • Company Pension Scheme.
  • Company laptop and mobile phone.
  • 25 Days Holiday as well as Public Holidays.
  • Leeds City Centre location and relaxed office environment.
  • Opportunity to work flexibly and remotely.
  • Company supported training allowance & time off to study.
  • Personal development opportunities.
  • Regular social activities and wellbeing initiatives.
  • This is a new position in a small dynamic team giving you the potential to make your mark.
  • Be part of a Knowledgeable, high-achieving, experienced and fun team.
  • The opportunity to be part of the next success story.

As a Product Marketing Manager working with Solutionpath you will be offered a competitive salary (dependent on experience).

This role is being offered on a full-time basis of 37.5 hours per week, 9.00-5.30, Monday-Friday. We are working remotely at present, however office and WFH routines are flexible.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.

For more information and to apply email or visit Indeed.